Authority Magazine has featured James Tu, CEO of Energy Focus, in the article, “James Tu of Energy Focus: “The concept of either sustainability or profit is no longer acceptable; The cost of not pursuing sustainability is escalating by the day””

For decades, corporate profit and shareholder value trumped everything else for businesses, while sustainability had mostly been a cost to bear that resulted in a decrease of profit. As we face the increasingly urgent crisis from climate change, the concept of either sustainability or profit is no longer acceptable. The cost of not pursuing sustainability is escalating by the day. Businesses that engage in polluting our planet directly or indirectly will face boycott from both consumers and workforce talents, especially from millennials that are generally eco-conscious. Businesses have to embrace both sustainability and profit.

Authority Magazine, a Medium publication, is devoted to sharing interesting “interview series” featuring people who are authorities in Business, Film, Sports and Tech. It uses interviews to draw out stories that are both empowering and actionable.

Read the full article on the Authority Magazine website.