Thrive Global has featured James Tu, Energy Focus CEO, in the article “Enlighten and inspire for better living. With Penny Bauder & James Tu”.
For decades, corporate profit and shareholder value trumped everything else for businesses, while sustainability had mostly been a cost to bear that resulted in a decrease of profit. As we face the increasingly urgent crisis from climate change, the concept of either sustainability or profit is no longer acceptable. The cost of not pursuing sustainability is escalating by the day. Businesses that engage in polluting our planet directly or indirectly will face boycott from both consumers and workforce talents, especially from millennials that are generally eco-conscious. Businesses have to embrace both sustainability and profit.
Founded by Arianna Huffington, Thrive Global’s media platform reaches a total cross-platform audience of more than 20 million users and has built a community of over 15,000 contributors, ranging from experts in neuroscience and sports medicine to business leaders (including Jeff Bezos, Sheryl Sandberg and Richard Branson), and celebrities (including Selena Gomez, Priyanka Chopra and Ashton Kutcher).